This influencer-led video was self-shot to keep the content raw, authentic, and trend-driven. The concept focused on showcasing the Stanley collection at the peak of its popularity, aligning perfectly with what audiences were already searching for and engaging with.
The video became Bearhugs’ top-performing creative, selling 5,000+ Stanley tumblers and playing a key role in establishing the brand as one of the biggest Stanley sellers in India, known for offering the original collection.